Australian
Smart Communities
Association
(ASCA)
Brand Identity
Australian Smart Communities Association , short for ASCA, is a non-profit organization that mainly works with Australia’s government sectors in providing insights and raising awareness . ASCA also helps councils’ appropriately use their capabilities in storing resources that take advantage of the technological age. ASCA advocates for applying smart technology, data and innovation in projects across communities in Australia that define as smart cities and smart communities.
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ASCA functions its revenue from membership base councils from different sectors where the members will pay for the membership for a range of insights and benefits provided by ASCA. As a membership-based organization, ASCA ensures the organization’s performance aligns with the key objectives of the organization.
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Flying Circus
Theme
Chinese traditional colours are full of poetry beauty and rich in the Chinese culture as these colours have been used throughout different dynasties in history. It has a total of 384 colours. The pursuit of colours is more likely to value the meaning of the colours by making sure each colour expresses the thoughts or wisdom of the subjects.
What will be focused on in the 3 planes is the usage of traditional colours in different settings: architecture
landscape
fashion in the Chinese culture, where I will explore art techniques in applying appropriate colours.
Outcome
Architecture
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Landscape
Fashion
Kent's Brochure
I am needed to design a brochure based on the allocated designer assigned to me. Corita Kent was given to me, and I will explore and research the designer throughout the design process. I will implement the usage of typography and simple illustrations in connecting the leaflet with the designer.
To inherent Corita’s art style, I’ve used my own cursive handwritten words combined with her graphic design style in using bright colours, simple shapes and illustrations in the brochure.
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I chose striking and bright colours with inherent graphical elements like the artist’s illustrations to ornament the front and back pages in the graphics and colour choice. Hence, they resonate with one another in unity.
In terms of hierarchy and scaling, I found out that combining two different typefaces could create contrast. It allows the audience to differentiate between the headings and the body text yet complement the feeling of sincerity and confrontation.
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Final Outcome
Digital Mockups
Recycled
materials
Crafting Tarsier
Used...
newspapers, egg cartons, cloths, cardboards
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Crafted tarsier
Placed in nature, fused in and reflect upon...
Craft & Photography@Angie Ten
Lyrical Collage
What comes to mind are childhood play days, places that could be my secret hideout, getaways with friends, and the skies that filled a good day. I would like to communicate visually on how life could be poetically beautiful and full of contemporary romanticism in my view.